google-top

We'll leave aside the question of who the heck searches Google for 'Google' ... But if you did so in Egypt until recently, your first hit would have been an air conditioning technician named Saber El-Toony, with Google itself reduced to second place, reports Gizmodo. El-Toony has now achieved minor celebrity status in the country.

Far from an SEO genius, El-Toony was decidedly non-technical and unable to explain why it was happening. He had, he said, been forced to switch off his phone.

Local internet marketing consultant Eyad Nour investigated and found that El-Toony had given a Google search for his own name as the URL on his Google+ page. As you do. An "experimental algorithm" then put him at the top of search results for Google, explained a Google engineer.

Google has seemingly implemented a temporary fix by removing Mr El-Toony's Google+ page.

Google appears to have finally accepted that Google+ is dead, ditching or hiding the link from many of its own sites.