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Gartner today released the results of a report on worldwide smartphone marketshare in Q1 2015 (first three months) which most notably found that Android's hold on the smartphone OS market dropped 1.9% while Apple's iOS saw it's third consecutive quarter of gains. The research firm attributed Android's loss largely to Apple's newfound success in China – where Android saw a 4% decline over its share of that market last year –  on the back of the larger-screened iPhone 6 and 6 Plus, as well as increased differentiation and ecosystem lock-in through offerings like Apple Pay and Apple Watch. Read more of this post