There's no getting away from OnePlus' effect on the market. From the very beginning it planned to be disruptive and offer consumers what they really wanted: A flagship phone at a low price. Despite controversies and frustrations over its marketing and invite-based purchases, OnePlus has gone on to sell over 1.3 million units of its first smartphone. That may not seem like much in a market where companies sell millions of phones. But this is just one phone, made by one small company that most consumers still haven't heard of.
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